17 Sep


Posted by Craig Categories: ,

WHAT IS THIS PINK STUFF? & HOW CAN IT REDUCE WINE LOSS? (Not due to consumption of course)

“Diversol” or “Chloroclean” or “Sani-Brew” as it is commercially called is a chlorinated detergent that we use for our heavily stained equipment. We like to call it… CRAIG’S“PINK STUFF”

No need for scrubbing or brushes!

This one might need a rinse!

Do a bottle here, a bottle there etc. only as needed. This way it’s not work but easy bottle maintenance.

The “Pink Stuff” will remove any stains caused from red wine shedding or fallout. It will also take out the haze found in bottles which occurs over time and after years of recycling them. It will put the sheen back in the green bottles and the bright back in the white bottles.

Also works great on coffee cups, vases, decanters and much more!

When to use it:

Use the “Pink Stuff” whenever you see mold, shedding, fallout, sediment or haziness inside your bottles. There are also many other applications for Craig’s PINK STUFF. Please ask us.

How to use it:

Put ½ teaspoon or so directly into the bottle and fill right to the top with hot water. Put your thumb over the top opening and shake the bottle to make sure the “Pink Stuff” is completely dissolved. Let stand for 60 minutes or longer if needed. Then rinse out your bottle with hot water at least 5-10 times. This is very important since any “Pink Stuff” residue left inside your bottle will ruin your wine.

ONLY $4.99 / 200 grams

If you have a new use for CRAIG’S PINK STUFF…Please share by using our comment form below.


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9 Comments on “ Craig’s PINK STUFF! ”

  1. leona kershaw March 15, 2012 at 3:36 pm

    I use it to clean out any vase that I can’t get my hand into to scrub.

  2. Craig March 15, 2012 at 4:09 pm

    Thanks Leona. Using Craig’s Pink Stuff for vases is brilliant!
    Cheers and drop by for more anytime.

  3. Charlotte Kimball March 15, 2012 at 4:42 pm

    I use the pink stuff to clean my sprouting equipment. It does a fantastic job.

  4. Craig March 15, 2012 at 6:55 pm

    Thanks Charlotte. Another great idea!


  5. Pierre May 8, 2012 at 10:22 pm

    What is the correct mix ratio of pink powder to water to produce a one litre bottle?

  6. Craig May 9, 2012 at 2:48 pm

    Approximately 1/4 teaspoon per litre. Thanks for asking.


  7. Brenda April 7, 2013 at 1:51 pm

    I use the pink stuff for cleaning all my wine equipment. It goes clear after awhile and I’m just wondering if it still has cleaning power that I need? In other words when should I mix new stuff?

  8. Craig April 8, 2013 at 6:12 pm

    Hi Brenda. Thanks for your question. The simple answer is the pink stuff loses it’s colour but still works. The acidity from the wine is what changes the pink stuff’s colour. If you poured a little red wine into a cup of pink stuff you will notice it changes colour anywhere from a light green to dark blue. Not unlike our high school science class where we used litmus paper to test for acidity. Please keep in mind I make a new solution each time I clean one piece of equipment. However, if the solution is still quite pink after cleaning I will reuse it. If not pink at all make a new solution for your next piece of equipment.

  9. Jim January 5, 2018 at 4:50 pm

    I have been using submersible pump to clean my carboys. I add about a quarter cup of Chloroclean to 10 to 15 liters of RO water and pump the solution through a 1/2 inch PVC pipe with holes into a carboy. It’s a washer setup that I saw on YouTube. I clean 10 to 20 carboys at a time. I have a white residue that I am unable to get rid of. Do you have any suggestions? Is the concentration too high/too low?

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